AS A SENIOR MOTION DESIGNER AT PUBLICIS LONDON, I HELPED BRING CATHAY'S MOVE BEYOND CAMPAIGN TO LIFE - AN AMBITIOUS, MULTI-SENSORY ACTIVATION AT OUTERNET LONDON. THE EXPERIENCE TOOK OVER THE EXTERIOR AND INTERIOR OF THE SPACE COMBINED A BESPOKE SPLIT-FLAP DEPARTURE BOARD POWERED BY REAL-TIME FLIGHT DATA WITH A 28K UNREAL ENGINE 5 SIMULATION AND CUSTOM DOLBY ATMOS SOUNDTRACK, IMMERSING AUDIENCES IN THE JOY OF MOVEMENT AND GLOBAL CONNECTION. THE PROJECT HAS SINCE BECOME A STANDOUT CASE STUDY SHOWCASING HOW BRANDS CAN HARNESS OUTERNET'S UNIQUE EXHIBITION SPACE FOR LARGE-SCALE, EXPERIENTIAL TAKEOVERS.