AS SENIOR MOTION DESIGNER AT PUBLICIS LONDON, I HELPED BRING CATHAY'S MOVE BEYOND CAMPAIGN TO LIFE AS AN AMBITIOUS, MULTI-SENSORY BRAND ACTIVATION AT OUTERNET LONDON. THE EXPERIENCE TOOK OVER THE EXTERIOR AND INTERIOR SCREENS OF THE PUBLIC EXHIBITION SPACE IN THE HEART OF LONDON. THE VISUALS COMBINED A BESPOKE SPLIT-FLAP DEPARTURE BOARD POWERED BY REAL-TIME FLIGHT DATA WITH A 28K UNREAL ENGINE 5 SIMULATION AND CUSTOM DOLBY ATMOS SOUNDTRACK, IMMERSING AUDIENCES IN THE JOY OF MOVEMENT AND GLOBAL CONNECTION. THE PROJECT HAS SINCE BECOME A STANDOUT CASE STUDY AT OUTERNET LONDON - SHOWCASING HOW BRANDS CAN HARNESS THE UNIQUE EXHIBITION SPACE FOR LARGE-SCALE, EXPERIENTIAL TAKEOVERS.