AS A SENIOR DESIGNER WITH THE HOGARTH CREATIVE STUDIO ON-SITE AT META, I LED CREATIVE PRODUCTION ON PLAY THE GAME - AN AMBITIOUS GLOBAL CAMPAIGN INTRODUCING THE REFRESHED FACEBOOK GAMING BRANDING TO GAMES MARKETERS ACROSS 12 LOCALISED LANGUAGES. DESIGNED TO CAPTURE THE ENERGY OF PLAY AND COMMUNITY, THE DIGITAL-FIRST ROLLOUT REACHED OVER 17 MILLION PEOPLE WORLDWIDE AND ULTIMATELY DROVE AN 85% UPLIFT IN BRAND RECALL, CEMENTING FACEBOOK GAMING'S POSITION AS A GLOBAL LEADER IN GAMES MARKETING RESEARCH AND PRACTICE.