AS SENIOR BRAND DESIGNER AT VECHAIN, I WAS RESPONSIBLE FOR SHAPING A COHESIVE BRAND FRAMEWORK THAT POSITIONED THE COMPANY AS A TRUSTED, FORWARD-THINKING LEADER IN TOKENISED SUSTAINABILITY. TO THIS END, I WORKED TO TRANSLATE COMPLEX BLOCKCHAIN CONCEPTS INTO ACCESSIBLE YET MEMORABLE DESIGN, ENSURING CLARITY AND BRAND CONSISTENCY ACROSS EVERY TOUCHPOINT. THIS INCLUDED DEVELOPING A VERSATILE BRAND FRAMEWORK THAT WAS EASY TO DEPLOY ACROSS CHANNELS, AS WELL AS CREATING LOGOS AND ICONOGRAPHY FOR VECHAIN’S THREE CRYPTOCURRENCY TOKENS (VET, VTHO, AND B3TR). I ALSO LED THE DESIGN AND PRODUCTION OF 3D IMAGERY, SOCIAL MEDIA CONTENT, VIDEO EXPLAINERS, MOTION GRAPHICS, AND EVENT MERCHANDISE - ALL CONTRIBUTING TO A UNIFIED AND RECOGNISABLE VISUAL IDENTITY FOR VECHAIN’S GLOBAL AUDIENCE.